After their appearance on CBC’s Dragons’ Den, Toronto-based Hangry has launched a proactive marketing campaign to generate some brand awareness. Hangry allows students on university and college campuses to find, order and pay for food using their mobile phones. The service launched at University of Toronto in October and is already confirmed to launch at five additional schools in January.
As part of the campaign, Hangry has engaged Craft Public Relations to support with the public relations strategy and execution.
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