You may recall the “Always There” campaign that was created for Fountain Tire by their advertising agency One advertising, which received quite a bit of success from TV viewers. Today they have announced that elements of the “Always There” campaign will be brought into a new promotional radio campaign to promote Fountain Tire’s annual Fall tire sale.
Four new retail radio spots use a variety of humorous situations, leading to Fountain Tire’s Fall tire sale, promoting four tires for the price of three. Tag line in each spot is: ‘Another reason…to trust Fountain Tire.’
The first two radio spots, Synchronized and Trumpet, will run until October 13 with two more spots to run later this year. The key message of the campaign is: At Fountain Tire, the owners run the store, so you get great deals. And now is the time to take advantage of Fountain Tire’s great 4 for 3 tire sale.
Radio markets include stations in BC, Alberta, Saskatchewan and Manitoba.
The target audience is Men/Women, owners of passenger vehicles or light trucks.
There is strong awareness of Edmonton-based Fountain Tire in Central and Western Canada, known for providing excellent quality tires and auto service. But what sets Fountain Tire apart is that unlike the traditional business model, whereby franchises can be purchased as a turnkey business, Fountain Tire hand-selects their owner partners. Fountain Tire owners typically have years of industry experience, are dedicated to providing superior customer service, and are on-site bringing that experience directly to the consumer.
Advertising Agency: One Advertising
Media Buying: Vizeum