Ever since launching in 1995, Free The Children has grown to help amass more than one million youth involved in their education and development programs in 45 countries, which makes it the world’s largest network of children helping children through education. This week TELUS has stepped up to help the charity by becoming the National Co-Title sponsor of We Day for a five-year period of time. We Day is a series of events held across Canada to inspire youth to create change in their communities and around the world.
In addition to its sponsorship, TELUS will launch a Phones for Good campaign on September 7, giving $25 from the sale of every TELUS Samsung Galaxy SIII or Samsung Ace Q to Free the Children.
TELUS is also giving young Canadians the opportunity to attend the highly popular We Day event in their city through a special Earn Your Way to We Day initiative. Starting September 12, youth can visit telusforweday.com to submit stories about what they are doing to make a difference in their communities. TELUS will give $1 to Free The Children for each submission, and participants will be entered in a random draw to become part of the TELUS Crew who will document and share their experience at We Day with youth across Canada.
Following the first We Day in Toronto on September 28, TELUS will launch a second campaign to encourage youth to upload a video to telusforweday.com describing how they would partner with a local charity to make a positive change in their community. The top ideas will be selected by Free The Children and TELUS, with the winning youth receiving a $20,000 contribution to put their idea into action. With the support of its customers, TELUS’ Phones for Good and Earn Your Way to We Day initiatives will collectively generate up to $750,000 for Free the Children*** to support youth empowerment and social change in Canada.
“We are passionate about our community giving philosophy, we give where we live, and in creating a legacy of giving based on innovation and supporting youth through technology,” said Jill Schnarr, Vice-President of TELUS Community Investment and Engagement. “TELUS and our team members across Canada are thrilled to partner with Free The Children to help inspire the young leaders of tomorrow by instilling a passion for learning, philanthropy and social innovation.”
Marc Kielburger, Co-Founder of Free The Children added, “TELUS’ commitment to charitable giving, corporate donations and volunteerism across the country is truly unparalleled and we are excited and honoured to be partnering with TELUS and their team on this long-term initiative.”