When Jack Taylor started Enterprise Rent-A-Car, he had one simply philosophy, “Take care of your customers and your employees first, and the profits will follow.” The company recently launched its first advertising campaign in two decades, it first launched in September in French and now in English.
“Our past ad campaign contributed to exceptional brand recognition and put Enterprise Rent-A-Car’s ‘We’ll Pick You Up’ promise on the map. But now we want our customers to learn more about the Enterprise story and who we are as a company,” said Enterprise brand director, Jim Stoeppler. “This campaign will go beyond the rental transaction to emphasize our uncompromising commitment to customer service in Canada.”
The new campaign called “The Enterprise Way,” is a integrated marketing campaign features a wide variety of Enterprise’s Canadian employees expressing the brand’s customer service focus, culture and heritage in their own words. The creative for the new campaign was developed by Cannonball Advertising and Promotion; PHD Media Network executed the media buy.