RIM Goes Shopping For A PR Agency

Let’s be honest, Research In Motion (RIM) has a hole in their ship and they have not been able to plug the hole for months. New devices continue to be launched (and operating system), but senior executives continue to leave, and the brand doesn’t command the same authority it once did. We’re hearing that RIM has been having some discussions with other firms to take on the account.  In Canada their current public relations agency in Edelman, I wonder who might win their business, if the rumours are true…

 

 


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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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