More proof that social media is not going away any time soon: Media monitoring provider Cision has launched what it calls a “comprehensive” set of social media monitoring services.
Clearly, there’s a demand for proper social media measurement or Cision would not have devoted time to developing its two new products. The Cision Social Media Dashboard will provide clients with the tools to monitor activity on blogs, social networks, forums and file-sharing sites in real time, while the Cision Social Media Reports will be created by Cision and sent to clients twice-daily.
Both products were created through an agreement with Radian6 Technologies.
It’s more proof than ever that traditional public relations strategies are changing, when media monitoring services have to adjust their offerings to keep up with the pace of social media.[ad]