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Vitasoy, FACES Sign On With MECA

Seems knowledge does pay: Montreal-based Communications MECA was chosen by Vitasoy Inc. and FACES Cosmetics as their agency of record and, according to official sound bites, much of the decision came down to who and what the agency knows

Vitasoy, producer of organic soy products, chose MECA for its “creative energy and industry knowledge” to head up its Canadian campaign

Likewise, FACES says it was impressed by MECA’s relationships with the Canadian fashion and beauty industry when it was fielding offers for new agencies

MECA co-founder Esther Buchsbaum says “We are proud to welcome both FACES and Vitasoy to our roster of clients. These are companies with a strong work ethic, committed to the integrity of their product and the well being of their customers.”