After an extensive search for a public relations agency, Beam Global Canada Inc. has hired PraxisPR as its new agency of record. Beam Global Canada is parent company to such brands as Canadian Club Canadian Whisky, Courvoisier Cognac, Maker’s Mark Bourbon, and Alberta Premium Canadian Whisky.
“Praxis impressed us with their knowledge and extensive experience in beverage alcohol marketing, and their talented team of passionate professionals fit easily within Beam’s dynamic culture,” says Dorene Wharton, Director of Marketing, Beam Global Canada. “They really stood out among the other agencies. They do great work and combined with their knowledge of the industry, they are the ideal partner for us.”
Praxis been tasked with building a communications strategy to increase the profile of Beam’s lineup of quality brands and inspire conversations with influencers and lovers of fine spirits. The assignment includes national media relations, influencer strategies, event management, social media programming and other promotional activities.
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