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5 Traits Of Talented Public Relations Professionals

Skill1. Be a strong communicator and relationship builder

It is called Public Relations – relationships are everything in public relations. At a very basic level the industry is built on the ability to form relationships and build rapport with clients and the media. Working as a public relations professional requires you to be sociable, friendly and approachable. Having meaningful conversations with people will show that you are genuinely interested and will allow you to build strong relationships.

2. Be a good writer

Not only do you have to be good at face-to-face communications, you must have the ability to communicate well via the written word. We live in a digital world, it’s important to know how to professionally and comfortably when you write an email, letter or press release. Even something as a simple grammatical or fact error can mean the difference between yes and no, so in order to be a successful public relations girl, you need to have great writing skills!

3. Be informed

If you’re not informed about your agency and/ or client and what is going on, how will you make your clients and the media informed? A key to finding success in public relations is knowing your client, your company, the industry and the media like the back of your hand. You should strive to learn something new about your client or specific product every single day, so that you are the most knowledgeable person in the room when it comes time to pitch that particular story.

5. Be good at multitasking

Public relations is an industry that never sleeps. Something is (or should be) happening with your brand or client every single day, your ability to being able to multitask is a key trait of a successful public relations person. From pitching to the media, to controlling a crisis, to initiating a new campaign, being able to juggle multiple projects or clients at once is essential.

5. Be flexible

In public relations you could be dealing with multiple stakeholders for a story such as media, clients, and you will have to be strong at adapting to changes in the industry and your day-to-day. New technologies, new marketing techniques and new media develop and evolve every single day, so it’s important to be on the ball and ready to adapt to these changes. What’s right today for a client’s social media campaign might not be what’s right tomorrow, so having the ability to be flexible and evolve with the industry is a necessity.


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