Jessica Savage Says Goodbye To North Strategic/ MSL Canada

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Jessica Savage CEO

After more than a decade, Jessica Savage is stepping down as CEO of North Strategic and MSL Canada.  PR In Canada has an official joint statement from Sarah Stewart-Browne, President of North Strategic and Nadia Beale - President at MSL Group Canada. People.

Jessica spent over 14 years at North Strategic, 10 with MSL Group Canada, and nearly six as CEO of both agencies. During her tenure, Jessica served as an indispensable architect of growth, she played a key role in the team that has shaped the culture and commercial success of both agencies and steering them to their current positions of industry leadership.

Prior to that she spent just under 9 year at High Road Communications which was sold to form FleishmanHillard HighRoad in 2018.

After almost 15 years at North and as CEO of MSL and Notch, Jessica Savage has made the difficult decision to move on. We wish her well and thank her for all her contributions to our agencies.  We have strong leadership, great clients, and a fantastic team in place. We look forward to continuing to chart our course and are confident in the path forward, with our teams and clients at the heart of all that we do.


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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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