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Back in December 2009, Pinterest came out of the gate with a bang, amassing users across the world who would pin content shared on the platform. Here in Canada, Pinterest stumbled over the last few years but is now looking to grow its presence by appointing a new public relations agency of record.
The new public relations agency will be responsible for public relations and influencer relations aimed at increasing the user base, which will allow Pinterest to maximize its advertising-based business model.
The new public relations agency will lead public and influencer relations initiatives to grow Pinterest’s user base and help the company maximize its advertising-driven business model.
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DataReportal's Digital 2026: Canada report (published November 2025, data as of October 2025) puts Pinterest had 11.1 million users in Canada in late 2025, equivalent to 27.7 percent of the total population and 31.7 percent of the "eligible" audience (age 13+). Growth was healthy: Pinterest's potential ad reach in Canada increased by 865 thousand (+8.4 percent) between the end of 2024 and late 2025. Skew is heavily female: 71.2 percent of Pinterest's total ad audience in Canada was female, while 20.4 percent was male.
