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Founded in New York City in 1967 by Romanian-born facialist Mario Badescu, the brand built its reputation through its results-driven formulas that have become staples in many beauty routines.

In this new partnership, 1Milk2Sugars will lead national media relations, editorial outreach across beauty and lifestyle outlets, and strategic influencer engagement in both English and French Canada, helping to bring the brand’s heritage and product lineup into the Canadian skincare conversation in a more meaningful way.
