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To commemorate the 25th anniversary of Y2K, Dove is launching its #UnseenBeauty social campaign, inviting Millennial women to unlearn the toxic beauty standards promoted by early 2000s culture.
More than just a retrospective, the brand aims to spark a movement to reclaim identity. Supported by new Dove research, the campaign shows that Millennial women report the lowest body confidence of any generation. In response, Dove encourages women to revisit and reclaim childhood photos they once found difficult to look at, challenging the toxic language of the early 2000s and celebrating their younger selves with compassion.
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Who's behind the #UnseenBeauty Social campaign:
- Agencies -
- Brand - Dove (Unilever)
(click on the link to view the agency's Vendor Directory listing)
