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Molson Coors and its agency partners launched a new campaign this week to promote the brand's return to the Super Bowl. Last year their road to the biggest game started with a teaser campaign, followed by the opportunity for a few lucky winners to ride the Chill Train.
For 2025, things start out by pointing out that Mondays can be rough, but the Monday following the Big Game is often the worst. In fact, according to a recent survey conducted by Talker Research for Coors Light, 60% of Canadians agree they are likely to experience their own Case of the Mondays after the Big Game.
Things get interesting with Coors Light's viral moment that garnered media attention from news outlet across both Canada and the United States.
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