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Canadian restaurant chain La Belle et La Boeuf was looking for a new way to promote their Captain Flam signature burger and created a campaign that is out of this world. The chair is known for its premium burgers and unique mixology cocktails and it makes sense to do things a little differently and create a never-before-seen campaign that sent one of its signature burgers, into outer space was a natural fit.
For the campaign, the brand worked with Sent into Space and had support from Coors Light to further prove that the sky is not the limit when marketing is concerned. This is also a historic moment as this is the first restaurant from Canada to launch a burger into space, soaring high, close to 120,000 feet and landed back safely back on the ground.
“We’re very grateful to La Belle et La Bœuf for approaching us with this collaboration. The company’s generosity comes at a time when our provincial food aid network must respond to a record 2.2 million requests each month. I encourage restaurant customers to take advantage of this attractive offer, which will also help us support those in need.” Martin Munger, General Manager, Les Banques alimentaires du Québec.
“We are excited to take our burgers to new heights!” said Marketing Director Shabbir Chowdhury. “It is a great way for us to showcase our signature Captain Flam burger and demonstrate our commitment to creating unique and out of this world campaigns’’.
La Belle et La Boeuf is also launching their new “Space Combo” – featuring the Captain Flam burger and the refreshing Coors Light Beer. Proceeds from the “Space Combo” throughout the month of September (purchased in the restaurant) will be contributed to Les Banques alimentaire du Québec.
Agencies behind La Belle et La Boeuf’s Out-of-this-World Campaign: Campaign
- Public Relations: CW Communications
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