Why L’Oréal Is Entering The Metaverse With Its Matrix Event

Matrix, a professional hair colour brands, part of the L’Oréal Canada is entering the metaverse.  This is all part of the brand’s latest innovation, Tonal Control Pre-Bonded. As they aim to bring new experiences to stylists, Matrix will be hosting an exclusive metaverse event – a first for the industry –followed by a broad rollout in salons and professional stores nationally.

Matrix goal is to  remove all barriers, whether economic or geographic, for stylists across Canada and with the metaverse launch, Matrix is enabling the widest access to the besteducational experience possible. The metaverse is a three-dimensional virtual,shared space where users can interact with each other and with computer-generated elements in real-time.

To keep attendees engaged, the event will feature live education from the Matrix Education Team, networking, games, giveaways and much more. During the event, the first 500 stylists who visit all the exposition hall’s booths will receive a free Tonal Control Kit containing two tubes of Tonal Control Pre-Bonded colour, a Tonal Control colour brush or bottle, and a developer.

Agencies behind the Matrix Enters The Metaverse campaign:

Public Relations: bicom

(click on the link to view the agency’s Vendor Directory listing)