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Mary Brown’s Chicken, unveiled its new Tasty Mix series – an initiative built to shine a light on the distinct sounds of emerging Canadian DJs from coast-to-coast. This is a first for the Canadian restaurant chain and is launching in collaboration with DJ Charlie B. The 10-part YouTube series will showcase the raw talent coming from Canada’s flourishing music community and create a path for more success.

“As a distinctly homegrown Canadian brand, we are thrilled about this opportunity to support the country’s inspiring community of musicians and DJs,” said Jeff Barlow, Chief Marketing Officer at MBI Brands, parent company of Mary Brown’s Chicken. “Just like a great meal, music has a profound way of bringing people together and we look forward to highlighting this alongside DJ Charlie B and EQ.”

Mary Brown’s Chicken believes in the power of music to unit communities and is leveraging its Tasty Mix further foster that connections between people.

Agencies behind Mary Brown’s Chicken Tasty Mix Campaign

• Public Relations: rock-it promotions [TCO]