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Online car retailer, Clutch, signed a multiyear partnership this week with the National Hockey League which now makes it the Official Online Pre-Owned Car Retailer of the NHL in Canada.
For Clutch, they gain access to a number of exclusive marketing rights and designations that will connect the brand with the NHL and its fans through the NHL’s vast marketing, digital, and social media channels. The partnership begins immediately, and fans will see the Clutch brand displayed in camera visible virtual slot in-ice ads during all 2022 Stanley Cup Playoffs and 2022 Stanley Cup Final games broadcast on Sportsnet in Canada.
Clutch is also hosting their Clutch Giveaway contest where two fans will each win two tickets to one 2022 Stanley Cup Playoffs First Round game of their choice (either Game 1, 2, 3 or 4), spending money, flights, and two hotel nights in the city of the chosen game.
“We’re so excited to be kicking off this incredible partnership with the National Hockey League,” said Whitney Bell, Vice President of Marketing at Clutch. “There is nothing that connects Canadians quite like our love of hockey, and we are looking forward to sharing our best-in-class online car-buying experience with Canadian hockey-lovers over the coming years.”
Clutch and the NHL will also collaborate to create content to engage fans and consumers across Clutch and NHL-controlled broadcast, digital, and social media platforms.
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