Media Marketplace
Join the most vibrant community of media buyers and planners in Canada.
Get Started Now
Exclusive Networking | Opportunities for Leadership and Influence | Skill Development | Access to Industry Insights and Resources
Anyone can sell you a great vehicle, but for the third year in a row Volkswagen Canada is celebrating owners across Canada as part of their annual Volksgiving program where they surprise them with a special experience as thanks for their patronage, community contributions and essential service work. For 2022, Volkswagen turned the spotlight up a notch by focusing on those who’ve driven far and wide to help their communities, bring people together, or make the world more sustainable…And have the odometers to prove it.
“There’s something unique and different about Volkswagen drivers; they continuously strive to make a positive difference in the world we live in,” says Lynne Piette, Volkswagen’s Director of Marketing. “This year, we wanted to celebrate our Volkswagen owners who go the extra distance in their Volkswagen vehicles to help bring communities together, make Canada a more inclusive country and to create a sustainable future for everyone. To celebrate their selfless efforts, we wanted to give them a fun and special experience they won’t forget!”
These owners have done a wide variety of things from community gardens, running marathons or to providing humanitarian aid all in the name to support their community, do good, and provide a sustainable experience for those around them.
As part of this experience Volkswagen Canada surprised each owner with a once in a lifetime gift, sending them on a dream trip to places like Europe, California, NYC, and even a golf tour to The Masters – a small but significant gesture to recognize their selflessness, as well as their loyalty and commitment to accomplishing them from behind the wheel of a Volkswagen.
Agency Volksgiving Campaign:
- BICOM [TCO]
Your organization needs the best talent, let PR In Canada help you!
