As they aim to provide a dose of inspiration to Canadians, Clif Bar & Company launched latest campaign in Canada: “Let’s Move the World” today. Turning to Professional Hockey Player and Philanthropist P.K. Subban, the new campaign celebrates the spirit and openness to try, the energy to do, and the nutrition it takes to move the world.
As part of the campaign, CLIF will donate $30,000 CAD to the P.K. Subban Foundation to create positive change and encourage movement in all forms. The P.K. Subban Foundation’s mission is to empower children and families by creating programs that support them during challenging times in their lives.
“I couldn’t be more excited to partner with CLIF and further support The P.K. Subban Foundation,” says Hockey Player P.K. Subban. “To me, movement is all about inspiring change and with CLIF’s donation, we’ll be able to create more programs that help Canadian families overcome barriers.”
CLIF will also work with unique and inspiring content creators on Instagram and highlight impactful stories to celebrate the beautiful ways we all move. The campaign will feature a wide range of movement, from a pick-up game of basketball and street dancing to kickboxing and strength training – all exuding positive energy. They will also partner with local Canadian artist, Stephanie McKay to create custom illustrations on Instagram of a variety of Canadian content creators exuding positive energy.
For Clif Bar & Company, this is part of the brand’s continued efforts at social good, and helps the company move toward doubling its positive impact on the world with other key initiatives.
Agencies behind CLIF’s Let’s Move the World Campaign?
- Public Relations: Golin Canada [TCO]