1Milk2Sugars Retains Two More Brands In Henkel Mandate

BY: Dave Forde
March 26, 2021


Schwarzkopf ProfessionalSince 2017 1Milk2Sugars [TCO] has been delivering solid results for its client Henkel. “The Sugars” have been delivering such great results that Henkel has now awarded the agency with two more brands. Schwarzkopf Professional, a salon-industry leader and haircare pioneer for more than 100 years, and Authentic Beauty Concept (A.B.C.), a new-to-market product line will now also be managed by Authentic Beauty Concept1Milk2Sugars.

Brands such as Joico and Alterna have already experienced a dose of “The Sugars” touch as a leading agency in the beauty and haircare category in Canada.

 



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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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