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Can you believe it has been 25 years since hairstylist Marc Anthony Venere [TCO] and his team created Marc Anthony haircare. Now to make the anniversary, the brand is launching a total update with a fresh voice and visual identity to keep brand engagement a priority.
“2021 is an important year for the brand and we are excited to reach such a milestone,” says Tim Bunch, President and CEO of MAV Beauty Brands. “As a growing brand that is rooted in innovation, it is important that we continue to evolve with our consumers. With our new packaging design and positioning, we aim to energize our current brand loyalists while also attracting new consumers into the franchise.”
With the new positioning, the brand has shortened its name to Marc Anthony – originally Marc Anthony True Professional. The product packaging has had a new makeover, which was born and curated out of a digital, social-first mindset to emphasize the relationship between the brand and consumer engagement. It features a more simplified architecture and subtle embellishments that create ease of navigation, and a harmonious shopping experience that stands out at shelf. The bold and vibrant colours – which have been long-time brand treasures – remain, as do the pro-quality formulas that consumers have come to know and trust.
Today, the Marc Anthony brand has grown to over 125 products in over 28 countries and 35,000 stores throughout North America, South America, Africa, Europe, Australia and Asia.
Agency Behind the Marc Anthony Rebrand Campaign:
- Talk Shop [TCO]