Kia Canada Rolls Out #PowerToGive To Support Food Banks Canada With Cash And Cars

Become A Member Today - PR In CanadaGet even more from PR In Canada

Want to learn more? View Individual & Corporate Membership options

Brands Supporting For GoodCOVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.


This week Kia Canada [TCO] has stepped up a brand to support those in need as a result of the devastation that has taken place as a result of COVID-19 with their #PowerToGive program.  Kia Canada is partnering with Food Banks Canada to deploy vehicles and much-needed funds for families across Canada.

“We’ve moved Canadians with safety and confidence for more than 20 years,” says Elias El-Achhab, Chief Operating Officer at Kia Canada Inc. “And our #PowerToGive partnership with Food Banks Canada and its 3,000 food banks and community agencies across the country will help put our team, our resources, and our vehicles to important work — feeding Canadians in this time of need.”

Kia Canada will be lending a number of their vehicles such as the  Sportage, Soul and Telluride to Food Banks in Toronto and Vancouver to support their daily work as they provide food packs to vulnerable Canadians. Along with a $200,000 kick start donation, Kia Canada is also working with its national network of dealers, helping connect them with their local food banks and agencies to lend additional assistance and support.

“What Kia is doing is another example of Canadians coming together,” says Neil Hetherington, Chief Executive Officer at Toronto’s Daily Bread Food Bank. “Through these very difficult times, we at the Daily Bread have seen time and time again how individuals and corporations have stepped up to the plate to say: we are all in this together! We are grateful to Kia Canada for providing an uplifting moment, as we navigate these unchartered, anxious times and helping alleviate pressures for our team who are working frontline in service of their communities.”

It comes as no surprise to hear that Food banks across Canada are facing immense demand, with operational capacity strained to the max during these times.