Shoppers Drug Mart Rolls Out “New & So You” Campaign And Pop Up

This week Shoppers Drug Mart unveiled its annual New & So You campaign which aims to raise awareness of the newest beauty and health products the brand has to offer.  As part of the campaign s pop-up was created in Toronto’s Sherway Gardens Mall which will runs from February 22 – March 1 where consumers have a chance to take part in personalized shopping experience and take the New & So You quiz on-site and learn more about the products that suit each visitor. 

A contest has also been created for a chance at 1 in 3 $10,000 Shoppers Drug Mart gift cards. Consumers can also enter the contest at shoppersdrugmart.ca/new.  

Agencies behind the Shoppers Drug Mart New & So You campaign?

• Public Relations: Citizen Relations [TCO]

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Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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