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This week Shoppers Drug Mart unveiled its annual New & So You campaign which aims to raise awareness of the newest beauty and health products the brand has to offer. As part of the campaign s pop-up was created in Toronto’s Sherway Gardens Mall which will runs from February 22 – March 1 where consumers have a chance to take part in personalized shopping experience and take the New & So You quiz on-site and learn more about the products that suit each visitor.
A contest has also been created for a chance at 1 in 3 $10,000 Shoppers Drug Mart gift cards. Consumers can also enter the contest at shoppersdrugmart.ca/new.
Agencies behind the Shoppers Drug Mart New & So You campaign?
- Public Relations: Citizen Relations [TCO]