Peloton, Knixwear, Daniel Wellington, Organika and Babbel have all agreed to retain rock-it promotions [TCO] as their new agency of record (AOR).
Fitness industry disrupter Peloton has given rock-it the account which will have the agency developing and activating a PR strategy designed to create consistent press coverage in Canada, as the brand continues to grow and expand across the market. rock-it will provide traditional media and press outreach, events and activations, as well as experiential marketing initiatives.
Toronto-based Knixwear will be working with rock-it promotions on overall brand communications including national media relations, events and activations, partnerships and influencer engagement.
The agency has also won the business of Swedish watch and accessories brand Daniel Wellington, and will focus on a public relations program for Canada which will encompass media relations, partnerships. experiential and events.
Finally, as the newly-minted agency partner for Babbel, who we’ve already featured has enlisted rock-it promotions for all ongoing media relations across the country and manage overall brand strategy.