What Happened Last Week, What It Means – September 23, 2019

What Happened Last Week

By Dave Forde / September 23, 2019

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It’s September 23, 2019 before get too far into the new week here is a recap on some of the stories that we covered on our network of B2B publications.

PR In Canada

Last week National Public Relations [TCO] announced that Rick Murray would be moving to another role within Avenir network [TCO] which puts an end to a unique era for NATIONAL.

Toronto-based Eighty-Eight lost its second General Manger in less than one year, can the agency bounce back?

Brands continue to embraced public relations, last week we saw:

• Yves Veggie Cuisine Gets Cooking With Public Relations Agency As AOR
• Flexday Appoints Public Relations Agency As New AOR
• Yves Rocher Selects 1Milk2Sugars As North American Agency Of Record For Social Media and Influencer AOR

Profectio

What’s been happening in the Canadian advertising and marketing industry? We turn to our sister publication Profectio to get the following:

• Jill McDonald Appointed Associate Partner At M&K Media

The Connected One

Have you listed your company yet?

As we look beyond the borders of Canada, The Connected One covered several stories this week including:

• Tombras named AOR for Continental Mills’ Flagship Krusteaz Brand
• Greater Bank taps new media agency of record
• Levi’s taps UM for media buying in US