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Ever since 1948 when the fashion brand was launched by Jean Cassegrain, Longchamp has been recognized around the world by its iconic racing horse that is part of the brand’s visual image. As Longchamp looks to enter a new chapter in its 70+ year history they have hired a new partner as their public relations agency of record (AOR) to represent the in Canada.
The Parisian brand offers accessories ranging from detailed leather purses and bags to luggage and everything in between. As part of the new assignment, the agency will media relations, events, and digital programming services to help the brand build its brand awareness within the Canadian market.
Who has Longchamp hired as their Public Relations AOR?
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