As the world of communications continues to evolve we are seeing more and more cross over into the advertising and marketing world, This year is no different and below are the winners of the 2014 Canadian Marketing Association (CMA) awards:
Advertising
Automotive
Mazda Canada, Massive Test Drive, JWT Canada
Volkswagen Canada, Once More: The Story of VIN 908347, Red Urban
Volkswagen Canada, The Beetle 3-Track “WOTE”, Red Urban
Business Products & Services
Canadian Real Estate Association. Canadian Real Estate Association – “Raid”, Union
Consumer Products – Food & Beverage
Cara Operations Inc., Copyright, BBDO Toronto
Strategic Milk Alliance, Milk Every Moment, DDB Canada
Wrigley Canada, Get Skittles Rich, BBDO Toronto
Consumer Products – General
Stanfield’s, Stanfield’s Exposed!, John St.
Ubisoft, Watchdogs Live, Publicis Montreal
Unilever Canada, Unstoppable Girls, Ogilvy & Mather
Consumer Services
Maple Leaf Sports & Entertainment, It’s a Big Bloody Deal, SID LEE
Maple Leaf Sports & Entertainment, We the North, SID LEE
Yellow Pages, Highlight Your Hood, Leo Burnett, Toronto
Financial
Intact Insurance, The Test, Cossette
Interac Association, Interac Be in the Black TV/OOH, Zulu Alpha Kilo
Visa Canada, Smallenfreuden, BBDO Toronto
NFP/Fundraising/Public Service
Government of Ontario – Ministry of Training, Colleges, and Universities, “You’ve Got Ambition” Ready. Set. Work., Bensimon Byrne
The Hospital for Sick Children, Real Heroes, JWT Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
Retail
Canadian Tire, We All Play for Canada, cleansheet communications
Canadian Tire, Canadian Tire Tested Campaign, TAXI Canada
IKEA, There’s a Page for That, Leo Burnett, Toronto
Community Engagement (PR and Social Media)
Automotive
Canadian Tire Corporation, Only in Canada: The Canadian Tire Ice Truck, North Strategic
Mazda Canada, Massive Test Drive, JWT Canada
Mercedes-Benz Toronto Corporate Stores, Dream Big, Agency59
Business Products & Services
La Carnita, La Carnita DOS, OneMethod Digital + Design (A Division of Bensimon Byrne)
Microsoft Canada, Code Kwondo, Wunderman
Ontario Bar Association, Why I, Agency59
Consumer Products – Food & Beverage
Cara Operations Inc., Copyright, BBDO Toronto
Labatt Breweries of Canada, Budweiser Red Zepplin, Anomaly
Wrigley Canada, Get Skittles Rich, BBDO Toronto
Consumer Products – General
ALDO Group, ALDO Fights AIDS, Narrative PR
Procter & Gamble – Mr. Clean, Reimagining an Icon, Leo Burnett, Toronto
Ubisoft, Watchdogs Live, Publicis Montreal
Consumer Services
Bell Media, Game of Thrones Season 4 Campaign, Bell Media Agency
Expedia.ca, Expedia Fear, Grip Limited
Yellow Pages, Leo Burnett Toronto, Highlight Your Hood
Financial
Scotiabank, Summer of SCENE, Bensimon Byrne
Scotiabank, Scotiabank NHL Debit/Credit Cards – “Mascots”, Bensimon Byrne
TD Bank Group, TD Back to School, Diamond Integrated Marketing
NFP/Fundraising/ Public Service
The Canadian Olympic Committee, #WeAreWinter, Proximity Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
World Vision Canada, No Child for Sale, Real Interactive/kbs+Toronto
Retail
Canadian Tire, We All Play for Canada, cleansheet communications
Tim Hortons, Duelling Donuts, OgilvyOne Worldwide
Digital
Automotive
Audi Canada, Audi A3, Zulu Alpha Kilo
Volkswagen Canada, Once More: The Story of VIN 908347, Red Urban
Volkswagen Canada, The Beetle 3-Track “WOTE”, Red Urban
Business Products & Services
john st., ExFEARiential, john st.
Consumer Products – Food & Beverage
McDonald’s Canada, 140 Characters of Fame, Tribal Worldwide, a division of DDB
Mondelez Canada, Oreo Olympics, FCB Toronto
Valentine, Walk Off Your Poutine, lg2
Consumer Products – General
Colgate – Palmolive, There’s Something in Your Tweet, Union
Microsoft Canada, One Source, TraffikGroup
Ubisoft, Watchdogs Live, Publicis Montreal
Consumer Services
Edmonton Tourism, Explore Edmonton, DDB Canada Edmonton/Tribal Worldwide Vancouver
WestJet Airlines, WestJet Christmas Miracle, studio m
Yellow Pages, Highlight Your Hood, Leo Burnett, Toronto
Financial
Scotiabank, Summer of SCENE, Bensimon Byrne
Visa Canada, Smallenfreuden, BBDO Toronto
NFP/Fundraising/ Public Service
Make-A-Wish Canada, Kringl – The Proof of Santa App, Zulu Alpha Kilo
The Hospital for Sick Children, Real Heroes, JWT Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
Retail
Future Shop (Best Buy Canada Ltd.), Future U Financial Assistance Program, john st.
IKEA, IKEA House Rules, Leo Burnett, Toronto
Tim Hortons, Bring it Back, OgilvyOne Worldwide
Direct Engagement
Automotive
Ford Canada, Cut the Cord, Y&R Canada/Blue Hive Canada
Business Products & Services
Ontario Bar Association, Why I, Agency59
Consumer Products – Food & Beverage
Canada Bread/Dempster’s, Zero Inhibitions, Cundari
Labatt Breweries of Canada, Bud Light Living, Anomaly
Consumer Products – General
GSK, Sleep Clinic, GREY
Ubisoft, Watchdogs Live, Publicis Montreal
Consumer Services
Rogers Communications Inc., Mosquito Netting (RocketTM Hub), Proximity Canada
Toronto Zoo, Panda Cups, Cundari
Yellow Pages, Highlight Your Hood, Leo Burnett Toronto
Financial
Johnson Insurance, Random Acts of Service, Lowe Roche Advertising
Royal Bank of Canada, Avion Holiday Boutique, BBDO Toronto
NFP/Fundraising/ Public Service
Colin Dobell, Stop the Drop, john st.
Heart and Stroke Foundation of Canada, We Create Survivors, Ogilvy & Mather
London Fire Department, Fighting Fires with Marketing Analytics, Environics Analytics
Retail
Earls Kitchen + Bar, The Edible Invite, Leo Burnett, Toronto
Ivanhoe Cambridge, Throwaway Thursday, john st.
Walmart, Pajamas, JWT Canada
Experiential and Innovative Media
Automotive
BMW Group Canada, BMW Art Auction, Cundari
Mazda Canada, Massive Test Drive, JWT Canada
Subaru Canada, WRX STI vs. The Drones, DDB Canada
Business Products & Services
La Carnita, La Carnita DOS, OneMethod Digital + Design (A Division of Bensimon Byrne)
Consumer Products – Food & Beverage
Labatt Breweries of Canada, Budweiser Red Zeppelin, Anomaly
Consumer Products – General
Canadian Tire, Ice Truck, TAXI Canada
GSK, Sleep Clinic, GREY
Ubisoft, Watchdogs Live, Publicis Montreal
Consumer Services
WestJet Airlines, WestJet Christmas Miracle, studio m
Financial
Scotiabank, Summer of SCENE, Bensimon Byrne
TD Bank Group, TD Back to School, Diamond Integrated Marketing
NFP/Fundraising/ Public Service
Raising the Roof, Homeless Donation Boxes, Leo Burnett, Toronto
The Hospital for Sick Children, Real Heroes, JWT Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
Retail
Boston Pizza International, Rib Stain Camo, TAXI Canada
Future Shop (Best Buy Canada), Future Shop’s Nicer List, john st.
Tim Hortons, 1964, Ogilvy & Mather/OgilvyOne Worldwide/Geometry
Integrated
Automotive
Mazda Canada, Massive Test Drive, JWT Canada
Subaru Canada, WRX STI vs. The Drones, DDB Canada
Volkswagen Canada. Once More: The Story of VIN 908347, Red Urban
Business Products & Services
La Carnita, La Carnita DOS, OneMethod Digital + Design (A Division of Bensimon Byrne)
Consumer Products – Food & Beverage
Cara Operations Inc., Copyright, BBDO Toronto
Wrigley Canada, Get Skittles Rich, BBDO Toronto
Yum! Foods Inc., Eat Your Words, Grip Limited
Consumer Products – General
Proctor & Gamble – Mr. Clean, Reimagining an Icon, Leo Burnett, Toronto
Ubisoft, Watchdogs Live, Publicis Montreal
Consumer Services
Bell Media, Game of Thrones Season 4 Campaign, Bell Media Agency
Yellow Pages, Highlight Your Hood, Leo Burnett, Toronto
Financial
Interac Association, Interact Integrated Campaign, Zulu Alpha Kilo
Tangerine, Tangerine Launch: It’s that Simple, john st.
Visa Canada, Smallenfreuden, BBDO Toronto
NFP/Fundraising/ Public Service
The Hospital for Sick Children, Real Heroes, JWT Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
World Vision Canada, No Child for Sale, Real Interactive/kbs+ Toronto
Retail
Boston Pizza International, Rib Stain Camo, TAXI Canada
IKEA House Rules, IKEA, Leo Burnett, Toronto
Tim Hortons, Duelling Donuts, OgilvyOne Worldwide
Pro Bono
Raising the Roof, Homeless Donation Boxes, Leo Burnett, Toronto
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
WoodGreen Community Services, Single Mom Celebrities, DDB Canada
Promotion/Shopper Marketing
Automotive
Mazda Canada, Massive Test Drive, JWT Canada
Consumer Products – Business Products & Services
Bayer Crop Science, Bushels to Bottles Promotion, MacLaren McCann
Consumer Products – Food & Beverage
Cara Operations Inc., Copyright, BBDO Toronto
Strategic Milk Alliance, Milk Every Moment, DDB Canada and Shopper DDB
Consumer Products – General
Kimberley-Clark Canada, Huggies Baby Room by Design at Walmart, Geometry Global
Ubisoft, Watchdogs Live, Publicis Montreal
Consumer Services
Amélie Amyot/Aeroplan, Distinction Launch, Cossette
InterContinental Hotels Group (IHG), Smart vs. Smart, OgilvyOne Worldwide
Financial
Royal Bank of Canada, Avion Holiday Boutique, BBDO Toronto
Scotiabank, Summer of SCENE, Bensimon Byrne
Retail
IKEA, IKEA Black Friday Excuses, Leo Burnett, Toronto
Scotiabank, Summer of SCENE, Bensimon Byrne
Tim Hortons, Duelling Donuts, OgilvyOne Worldwide