With their major rebrand now complete, FleishmanHillard has appointed Tara McCarthy to Senior Vice President and Partner, Head of its Consumer Team.
Tara joins the communications agency with close to two decades of expertise ranging in a variety of industries including consumer packaged goods, retail, fashion and beauty, health and fitness, hospitality, beverage, home décor and improvement, online dating services, and professional sports. With deep experience on both the client and agency sides, she will focus on consistently delivering innovative strategies that exceed client expectations.
Tara was most recently with Strategic Objectives as Vice President, and Cossette as Vice President before that, and also has corporate communications experience at Maple Leaf Sports and Entertainment and has held in-house communications and marketing positions with Sears Canada and the T. Eaton Company.