After a three-month review, MediaCom Canada has been award the Mars/Wrigley account for Canada where they will provide traditional and digital media expertise. The win marks the second major new business win awarded to MediaCom this month; last week Yum! Restaurants Canada―owner of the KFC, Pizza Hut and Taco Bell brands in Canada―chose the agency to handle its media account.
“Throughout the review process MediaCom consistently demonstrated its strength in strategy, execution and innovative ways of reaching our customers,” said Trace Rutland, Commercial Manager-Media Innovation and Canada for Mars North America. “After careful review of each proposal and an impressive amount of innovative thinking, we determined that MediaCom will make the best Mars/Wrigley partner.”
Also included in the agency review was Starcom and OMD, the incumbent agency since 2005. She said responsibilities include planning and buying for television, cinema, radio, out-of-home, and digital for all food and confectionary brands under the Mars/Wrigley banner throughout Canada.
The assignment is effective immediately and will be managed by teams working out MediaCom’s offices in Toronto and Montreal, said Jamie Edwards, CEO of MediaCom Canada.