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Merck Taps Vibrant Idéation & Marketing For New hydraSense Campaign

Vibrant Idéation & Marketing has received the green light from their client Merck to help promote their hydraSense ToGo product.  As part of the campaign, Vibrant will be conducting sending a three-team brand ambassadors to the street of downtown Toronto on board of a hydraSense branded promotional vehicle to give samples to the public, tissues, discount coupons and even a hot chocolate! The campaign was also held in Montreal last February 18 to March 2 and the ambassadors even brought the experience to Merck’s employees for three days!

The Toronto campaign runs from Monday, March 7 until March 18.