After a search for a new agency to handle their public relations needs, All-Clad Metalcrafters which is a manufacturer of hand-crafted cookware has selected PraxisPR.

According to Sonya Latreille, Brand Manager for All-Clad, “PraxisPR impressed us with their creative thinking, as well as their ability to deliver strong hospitality industry connections and strategic alliances. They demonstrated a solid understanding of the marketplace and their team of passionate professionals convinced us that together, we can build our status and share of voice in Canada.”

PraxisPR will be responsible for the creation and execution of a variety of public relations, marketing communications, sponsorships and social media programs during the remainder of 2010 as well as in 2011, including the upcoming 40th anniversary of the cookware brand.