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Posted on October 7, 2014 | No CommentsYesterday news broke that Postmedia Network had acquired a number of print and digital properties from Sun Media for $316 million, and right away people around Canada turned to Twitter to share their commentary, here are a few that stood out:
Posted on October 6, 2014 | No CommentsThis morning, Edelman Toronto has announced the appointment of Lisa Bednarski as the firm’s Senior Vice-President, Planning. Prior to joining she Executive Vice President, Brand Strategy & Insights, Weber Shandwick. In the role, she will be working closely with Executive Creative Director Jordan Doucette to continue to elevate the agency’s planning and creative offering.
Posted on September 23, 2014 | No CommentsA few years ago, I won some new business: A branding and promotional project with a huge, very well-known multinational cosmetics company - the kind of client whose very logo in your portfolio would give you almost instant credibility. I was thrilled.
Posted on September 22, 2014 | No CommentsPublic relations (PR) firms admit to having difficulty trying to deliver original, top-tier campaigns for their clients in Quebec. But why? Some claim that the answer lies in the language. Yet, many have found that adopting and disseminating French content does not guarantee success in the PR industry here. Others believe that finding specific content that truly resonates amongst
Posted on September 19, 2014 | No CommentsLast week, back from Content Marketing World 2014, Jay Baer noted that over the last 12 months, the number of content marketing software vendors had exploded, forcing the vendor and expo area to massively expand. How many exactly were participating? Too many according to him. And because these companies were not sustainable yet but spending their VC’s money, he predicted a big shakeout will happen.
Posted on September 18, 2014 | No CommentsGCI Group has announced the promotion of Lisa Cancian to Senior Consultant, Healthcare. Lisa joined GCI in April 2011, and quickly become a trusted member of the Health and Wellness team, demonstrating her seamless day-to-day account management skills on a variety of key clients. As a rising star in the healthcare communications sector, Lisa understands the value of partnerships
Posted on September 17, 2014 | No CommentsIt amazes me that so many organizations fail horribly at building, fostering, and maintaining a healthy corporate culture today. Your employees are your greatest assets. Without them - you have nothing. No one to build, develop, improve, and support your product or service. No one to serve your customers. No one to generate revenue. Given that - why do we treat our employees so badly? Why do we treat them like less than how freaking valuable they are?
Posted on September 17, 2014 | No CommentsOnce again Prince’s Charities Canada has enlisted Kaiser Lachance Communications to provide media support for the organization. The purpose of the campaign is to encourage collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers. Bringing a fashion fo