Latest Headlines
- Nominations Open For Canada’s First Annual Social Influencer Nation Awards - Submit your social media campaigns today
- Who are your favourite social media influencers? - Enter your nominations now
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Hyundai Canada Goes Premium With Brand Campaign
Posted on January 30, 2015 | No CommentsThis week Hyundai Canada launched its all-new advertising and communications campaign created by the auto maker’s agency of record, Innocean Worldwide Canada. Part of the goal for the campaign is... -
The Science Of Persuasion & Experiential Marketing
Posted on January 30, 2015 | No CommentsIf your brand relies on transactional activations, or field sales, you are aware how difficult it is to sustain momentum with these marketing campaigns. From consumer displeasure with the method, to high sales rep turnover, to inconsistent campaign performance, the practice is rife with expensive challenges for marketers. And one of the costs is what these practices do to the perception of your brand, particularly if you are a charity and using this method to fund raise. Persuasion Experiential Marketing -
Edelman Canada Announces Major Changes At Leadership Level
Posted on January 29, 2015 | No CommentsSome significant changes were just announced at Edelman Canada at the highest level of the organization. -
Think Big
Posted on January 29, 2015 | No CommentsI had the opportunity to attend the Toronto Region Board of Trade’s annual dinner on Monday night. One of the highlights was the keynote delivered by Canada Pension Plan Investment Board president and CEO, Mark Wiseman. That he has led the CPP from dollar one in 1999 to over $240 Billion under management today is remarkable. All the more so given two economic downturns over those 15 years. -
Why The Media Plan Looks The Same Every Year
Posted on January 29, 2015 | No CommentsOften they look very similar to things we always did. There's a TV spot; it's :30 seconds. It's running as an 8 week campaign at about 1000 grps because we've learned that's about the tipping point for awareness. There is still some print, direct mail and yes, for sure, we are doing a lot of digital...many of them the new age equivalent of the things they replaced...video, crm, search listings and with some very interesting micro targeting capabilities. Media Plan -
Top 10 Most Influential Brands In Canada [Ipsos Reid] #FFWD2015
Posted on January 28, 2015 | No CommentsLike clock work, Steve Levy, Chief Operating Officer at Ipsos Reid Canada took the stage as part of the annual FFWD: Advertising & Marketing Week to announced its annual, and once again Google took the top spot. -
Nominations Open For Canada’s First Annual Social Influencer Nation Awards
Posted on January 26, 2015 | No CommentsNominations open today for Canada’s first annual Social Influencer Nation Awards. These nationwide awards will celebrate the best of Canadian Social Media Influencers, the Best Social Media Campaigns and voter’s favourite Social Media Tools. Winners will be announced at an awards gala in downtown Toronto this April 2015. -
Square One Selects NKPR As Agency of Record
Posted on January 26, 2015 | No CommentsSquare One Shopping Centre’s has announced they have selected NKPR as their new agency of record (AOR). As part of the assignment they will develop and manage a comprehensive communications plan for Square One, which will include strategic media relations, partnerships, talent relations, social media counsel and event management and leveraging. -
Only Four Days Left, Get Tickets For Social Influencer Nation Networking Event
Posted on January 26, 2015 | No CommentsGet your business cards ready, Social Influencer Nation's first networking event is taking place on January 29th - that's only 4 days away! -
Call For Judges And Volunteers For Our Second Annual Top 30 Under 30 #princanadatop30under30
Posted on January 20, 2015 | No CommentsLast May, PR In Canada held its Top 30 Under 30 where we recognized and rewarded 30 individuals from across Canada’s communications and public relations industry for their excellence and stellar contributions to the industry. Many of you have asked if we will do it again? Absolutely! We have already started planning our 2015 Top 30 Under 30, and it will be even bigger than last year. First, we need your help, we are actively lo -
What Matters Most For Marketers in 2015?
Posted on January 19, 2015 | No CommentsAre you ready for a big year in the public relations industry? If so then you MUST embrace other areas of business as it is your job to have as many touch points with customers as possible. Recently Salesforce.com issues their 2015 State of Marketing report, and in the report they interviewed over 5,000 marketers from around the world to compile the data. -
Breaking: More Exits At Cision Canada, Senior Managment Continues To Leave
Posted on January 19, 2015 | No CommentsLooks like there is more bad news for Cision as have have now heard of additional senior managers that have left the organization. We reported at the start of the year that Terry Foster who was President of Cision Canada left the company back late 2014. Now we have it confirmed that Andrew Carlin and Julie Geller have both left the media monitoring company. -
They Came, They Did Not Conquer, Now Target Exits Canada
Posted on January 15, 2015 | No CommentsAs a US retailer, many Canadians would flock south of the border to find and purchase items they could not get here in Canada, but two years later Target has decided to close its 133 stores in Canada. The company issued a statement this morning: -
Open For Business: Shine Sets Up Content Dev And PR Agency
Posted on January 14, 2015 | 1 CommentLooks like there is a new content development and public relations agency setting up in Toronto, Shine has officially opened its doors and is led by Emily Ward and Jess Hunichen. As part of its launch, Shine will also become a tag member agency providing strategic communications programs for tag’s client base including organizations in the consumer packaged good and hospitality industry. -
Citizen Relations Adds Two In Toronto
Posted on January 13, 2015 | No CommentsCitizen Relations has announced the addition of two people to the growing communication agency's team in Toronto. Sherry Boisvert, Vice President and Zaigham Zulqernain, VP of Digital joined the firm help bolster the company’s continued success and fuel its ongoing growth.
