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- Edelman Canada Announces Major Changes At Leadership Level
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- The Science Of Persuasion & Experiential Marketing
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- Breaking: More Exits At Cision Canada, Senior Managment Continues To Leave
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- PR In Canada's 2014 Top 30 Under 30, And The Winners Are.... #princanadatop30under30
Posted on January 30, 2015 | No CommentsIf your brand relies on transactional activations, or field sales, you are aware how difficult it is to sustain momentum with these marketing campaigns. From consumer displeasure with the method, to high sales rep turnover, to inconsistent campaign performance, the practice is rife with expensive challenges for marketers. And one of the costs is what these practices do to the perception of your brand, particularly if you are a charity and using this method to fund raise. Persuasion Experiential Marketing
Posted on January 26, 2015 | No CommentsSquare One Shopping Centre’s has announced they have selected NKPR as their new agency of record (AOR). As part of the assignment they will develop and manage a comprehensive communications plan for Square One, which will include strategic media relations, partnerships, talent relations, social media counsel and event management and leveraging.
Posted on January 20, 2015 | No CommentsLast May, PR In Canada held its Top 30 Under 30 where we recognized and rewarded 30 individuals from across Canada’s communications and public relations industry for their excellence and stellar contributions to the industry. Many of you have asked if we will do it again? Absolutely! We have already started planning our 2015 Top 30 Under 30, and it will be even bigger than last year. First, we need your help, we are actively lo
Posted on January 19, 2015 | No CommentsLooks like there is more bad news for Cision as have have now heard of additional senior managers that have left the organization. We reported at the start of the year that Terry Foster who was President of Cision Canada left the company back late 2014. Now we have it confirmed that Andrew Carlin and Julie Geller have both left the media monitoring company.
Posted on January 15, 2015 | No CommentsAs a US retailer, many Canadians would flock south of the border to find and purchase items they could not get here in Canada, but two years later Target has decided to close its 133 stores in Canada. The company issued a statement this morning:
Posted on January 14, 2015 | 1 CommentLooks like there is a new content development and public relations agency setting up in Toronto, Shine has officially opened its doors and is led by Emily Ward and Jess Hunichen. As part of its launch, Shine will also become a tag member agency providing strategic communications programs for tag’s client base including organizations in the consumer packaged good and hospitality industry.
Posted on January 13, 2015 | No CommentsCitizen Relations has announced the addition of two people to the growing communication agency's team in Toronto. Sherry Boisvert, Vice President and Zaigham Zulqernain, VP of Digital joined the firm help bolster the company’s continued success and fuel its ongoing growth.