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Recent Headlines from PR In Canada- Vanessa McDonald Appointed To Lead Consumer and Technology Practices At Weber Shandwick In Canada
- NATIONAL Public Relations Promotes Sean Lewis To Director
- The Siren Group Gets The Party Started As AOR For Live Nation’s Electronic Nation
- Strut Entertainment Selected As Agency Of Record For Jabra
- The Siren Group Hired As PR AOR For Southbrook Vineyards
Latest Headlines
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Vanessa McDonald Appointed To Lead Consumer and Technology Practices At Weber Shandwick In Canada
Posted on March 3, 2014 | No CommentsThis morning, Weber Shandwick announced the appointment of Vanessa McDonald as Senior Vice President and National Practice Leader, Consumer and Technology, in the firm’s Toronto office. In the role, Vanessa will be responsible for the growth and management of client business in Canada, contributing to the agency’s leadership across its Consumer and Technology practices. -
NATIONAL Public Relations Promotes Sean Lewis To Director
Posted on February 27, 2014 | No CommentsNATIONAL Public Relations recently announced the promotion of Sean Lewis to Director. In his new position, Sean will play a leadership role in NATIONAL’s media relations, issues, crisis and reputation management business. -
The Siren Group Gets The Party Started As AOR For Live Nation’s Electronic Nation
Posted on February 27, 2014 | No CommentsToronto-based The Siren Group just shared the news with us that they have been selected as public relations agency of record for ….. As part of the engagement the agency will be tasked with event execution and public relations activities for the upcoming Bud Light Digital Dreams Music Festival 2014. -
Strut Entertainment Selected As Agency Of Record For Jabra
Posted on February 27, 2014 | No CommentsToronto-based Strut Entertainment was recently selected as the public relations agency of record for Jabra in the Canadian market. As part of the new assignment, Strut will help with branding and public relations initiatives in Canada as Jabra looks to increase its presence to Canadian consumers. -
The Siren Group Hired As PR AOR For Southbrook Vineyards
Posted on February 18, 2014 | No CommentsAdding on to their roster of clients, Toronto-based The Siren Group has been selected by Southbrook Vineyards as the winery's new public relations agency of record. As part of the assignment, Siren will be involved in product publicity and placement, special events, consumer and trade shows, national media relations, influencer and media tours, media familiarization tours of the winery, sponsorship, philanthropic activity, and a robust social media campaign. -
Alex and Ani Names Lotus Leaf Communications AS PR AOR
Posted on February 18, 2014 | No CommentsAs they look to make a big splash in Canada, Alex and Ani has hired Lotus Leaf Communications as its Canadian agency of record to help introduce and build consumer awareness,... -
Opus Bicycles Selects Exacto Communications
Posted on February 18, 2014 | No CommentsOpus Bicycles announced they have selected Montreal-based agency Exacto Communications to develop and execute its 2014 public relations campaign, as well as to help focus its 2015 branding strategy. -
Breaking Out Of The Old, Kelsey’s Looks To Reach Millennials With New Brand
Posted on February 11, 2014 | No CommentsFor over 30 years, Kelsey’s has been an iconic brand that has been enjoyed by many Canadians, but the Cara-owned brand recognized the need for a "fresh coat of paint" to their look n' feel. Enlisting the help of Halifax-based Breakhouse, Kelsey’s is no unveiling its updated brand as they look to reach more millennials. -
Nomination Date For Our Top 30 Under 30 PR Professionals Has Been Extended, You Have More Time #princanadatop30under30
Posted on February 7, 2014 | No CommentsThere has been a lot of buzz for our Top 30 Under 30, and we have received many nominations ever since we first announced the opening of the nominations. A... -
Big Brothers Big Sisters Wants You To #BowlForKidsSake, Register Today
Posted on February 7, 2014 | No CommentsBig Brothers Big Sisters of Toronto (BBBST) are once again turning down the lights as another year of Bowl For Kids Sake rolls around. The nonprofit organization is inviting everyone to dress in their brightest, lace up their bowling shoes and join the 1,600 annual participants in bowling events across the city through February and March. -
Spinout Cycle In Liberty Village Shows Its ‘Smart’ To Stay Active [Updated]
Posted on February 6, 2014 | No CommentsTuesday, Spinout Cycle held an event where media were pushed to their limits in an evening spin class. Joined by Canadian athletes, UFC fighter Elias Theodorou and retired beach volleyball player Martin Reader, media were invited to test drive the first studio in Canada to offer indoor cycling in a Smart Studio. Located in Liberty Village in the Liberty Market Building, 40 state-of-the-art computerized bikes provided the ultimate competitor experience with 60" leader boards and group races. Look below for photos of the event. -
Celebrating 50 Years Of Nutella
Posted on February 6, 2014 | No CommentsFerrero, the makers of Nutella, invites Canadians to join in the global festivities celebrating the chocolate hazelnut spread’s 50th birthday. Created in 2007 by super-fan Sara Rosso, yesterday marked World... -
SUBWAY Restaurants of Canada Partners Up With Disney’s “Muppets Most Wanted”
Posted on February 6, 2014 | No CommentsThe world's largest submarine sandwich franchise, SUBWAY Restaurants announced an official collaboration with the upcoming Disney film "Muppets Most Wanted". The restaurant will promote the movie through a national media and social media campaign called SUBWAY Dinner and a Movie, including a "Muppets Most Wanted" Kids Pak. One lucky Canadian family will have the chance to win a trip for four to Los Angeles, tickets to the World Premiere scre -
Canadian Olympic Team Names Cineplex Official Movie Partner
Posted on February 5, 2014 | No CommentsCineplex Entertainment is teaming up with the Canadian Olympic Committee with a one year contract to support the Canadian Olympians and the Canadian Olympic Foundation. The one year contract has three components: Cineplex will feature the campaign #WeAreWinter on more than 1,600 theatre screens across Canada during January and February 2014; Canadians can visit Cineplex.com/olympics -
Siren Communications Named Canadian PR Agency AOR For Royal Westmoreland, Barbados
Posted on February 4, 2014 | No CommentsRoyal Westmoreland, an exclusive golf, beach and spa estate located on the west coast of Barbados, dives into the Canadian market by naming Toronto-based PR firm Siren Communications as their Canadian public relations agency of record. As one of North America's leading travel and tourism PR firms, Siren Communications will be carrying out an aggressive public relations campaign incorporating elements of traditional and social media.