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PR In Canada

PR In Canada is the only independent publication dedicated to the Canadian public relations industry with fresh news and trends every day. We are the voice for the communications and public relations industry across Canada, sharing best practices, opinions, success stories and research that keeps the industry growing and connected

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Why Do Executives Need Media Training?

By PR In Canada / August 9, 2016

In the last few days there has been a sad reminder of why execs need to be media trained on a fairly regular basis. Facing tough questioning and a reminder of the possible consequences of loose talk in a short

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Employees: The #1 Social Business Asset

By PR In Canada / August 9, 2016

Guest Post by Rachel Mezzatesta. Rachel is Co-Founder & CEO at Socially Savvy. You can connect with Rachel on LinkedIn or Twitter. When attempting to accelerate innovation, productivity, and communications in social business efforts, firms need to put their employees first. The social employee represents the company and amplifies, advocates for and influences the brand voice in […]

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How To Write A Press Release That The Media Will Actually Use

By PR In Canada / August 5, 2016

Guest Post by Kaitlin Thals. Kaitlin is a Senior Digital Producer at SEED. You can connect with Kaitlin on LinkedIn. An insight into pitching messages and products effectively, from a former journalist. If you work in public relations or communications for a business or organisation and you’re trying to get your message out there — I’ve got some secrets […]

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Is Old Media Dead?

By PR In Canada / July 21, 2016

As the media landscape evolves, there is more focus on digital, mobile and the many platforms provided by social media.

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