Retail/ Healthcare – Public Relations [Request for Proposal]

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RFP - PR In Canada

A healthcare company is seeking a public relations agency of record (AOR) to collaborate across our brands in the vision care industry, aimed at driving media coverage that enhances brand visibility.

  • Media relations and story placements (story development and pitching)
  • Stylist relationships and product seeding (e.g. event invites, ongoing content creation, etc)
  • Management of special projects (e.g. planning PR/media events, collaborations, new product introductions)
  • Identifying and managing new opportunities for visibility
  • Raising the awareness of eye health while seeding us as vision experts in the country

Industry: Healthcare/ Retail

Due:  May 1, 2026


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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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