Burgers, Brews, and Bold Glyphs: How A&W Canada Makes Every Letter Count

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A&W Canada has rolled out a new campaign that explains what ‘Canada’s Original Burger Chain’ stands for.  The work leans into a curious truth: although A&W has been a beloved QSR staple in Canada since 1956, most people don’t actually know what the letters stand for. But regardless of the acronym, Canadians know what the brand truly represents: deliciously juicy grass-fed beef burgers and a commitment to quality ingredients.

A&W Canada

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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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