Coca-Cola Canada Marks Third Year of Balikbayan Program Honouring Filipino Tradition

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For the third consecutive year, Coca-Cola is honouring Filipino-Canadian traditions with the return of its Balikbayan Box (gift box) program.  Throughout this initiative, over 600 custom-designed boxes—with complimentary shipping to the Philippines—have enabled families to connect with loved ones overseas by sending heartfelt gifts this December.

Coca-Cola Canada Marks Third Year of Balikbayan Program Honoring Filipino Tradition

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Who's behind the Balikbayan Program campaign?

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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