How RW&CO. Spotlights Next Gen Talent In Fall 2025 Campaign [Photos]

BY:

Dave Forde
August 28, 2025

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This fall, RW&CO. introduces Canadian Voices, Individual Style, a campaign that brings together fashion and music to spotlight the country’s next generation of talent. Six emerging artists, each with a distinct sound and personal style, reinterpret the brand’s Fall 2025 collection from their unique perspective. 

The fashion retailer pulled together a cast of six emerging Canadians including Alicia Moffet, Owen Riegling, Kalsey Kulyk, Preston Pablo, Sofia Camara, and Geoffroy each helped to bring their unique vibe and individuality to the campaign, styled in key pieces from RW&CO.’s Fall collection.

"As a Canadian brand, we’ve always designed with intention, so people can show up with confidence in pieces that feel true to them,” says Margaret Thouez, General Manager at RW&CO.“This campaign is a celebration of individuality. We worked with artists who bring real presence, perspective, and personal style that mirrors the spirit of our customer.”

To help bring the campaign to life, a series of photo shoots took place in a mix of natural and urban backdrops.  The campaign captured each artist styled in key pieces from the Fall 2025 collection, from statement suiting and 100% Merino knits to refined denim, shirting, and outerwear. The collection itself is designed for versatility: made to move with real life, from morning meetings to late-night sets. 

RW&CO. stores will exclusively play a Canadian music playlist featuring each artist, turning retail spaces into immersive brand experiences.  A companion digital rollout will offer behind-the-scenes content and curated style edits across web and social. The campaign was supported with public relations support from their AOR, bicom.


Photo Gallery:

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Who's behind the RW&CO fall 2025 campaign?

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author avatar
Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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