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As the needs of brands continue to evolve, lifestyle PR and digital marketing agency Faulhaber is making more investment in their talent roster, this is in addition to their most recent hire of Michelle Jobin As Director Of Media & Strategy. This week Faulhaber welcomed Ian Giles as Chief Digital Marketing Officer in a fractional role, and Jennifer Paukman, as Director, Digital & Social.
In his fractional role as Chief Digital Marketing Officer, Ian will lead omnichannel marketing and enhance digital marketing across the agency’s clients. In 2016, Ian worked with Faulhaber when the agency launched and managed content, social and digital media work for Genesis Motors Canada. He has 25+ years of experience in digital communications including a proven track record of propelling revenue growth and Return on Ad Spend (ROAS), leveraging deep insights into consumer trends, smart use of data analytics, leading high-impact campaigns and digital initiatives for industry giants like Samsung, P&G, Unilever, and Toyota.
Jennifer Paukman joins the agency from Intuit TurboTax Canada and previously PC Financial and PC Agency. As an early adopter of social media, she has immersed herself in all aspects of the practices and teaches social media at Toronto Metropolitan University (TMU). In the new role, she will lead the agency’s social media department, overseeing paid and organic social media and content production across clients like Spin Genie and Caesarstone North America.
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