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Simply Spiked is inviting older Canadians to text 1-855-691-GENZ for advice from their Gen-Z counterparts to respond in text conversations.
This is part of Simply Spiked's latest campaign, owned by Molson Coors, introducing Signature Peach, Strawberry Peach, and Kiwi Peach flavors to Canada.
To improve our understanding of how older Canadians communicate with emojis, Simply carried out a survey. The findings were revealing: 96% of Canadians aged 60 and above do not interpret the peach emoji as having a suggestive meaning. This could potentially result in some intriguing messages from older individuals. Additionally, the survey indicated that 1 out of 3 Canadian Gen-Z individuals have received an inappropriate message due to the misuse of a peach or eggplant emoji!
"Last year was the first time Simply Spiked was available in the Canadian market, and we made our mark by creating a brand that was the arbiter of juicy truths, and this year is no different,” said Jeanene Miniaci, Senior Marketing Manager, Flavour & Seltzers. "With Peach Responsibly, finding the insight that older generations didn’t immediately recognize the peach emoji’s double meaning was so interesting that we felt it could connect intergenerational Canadians and bring our new offering to market in a fun and dynamic way."
Agencies behind Peach Responsibility campaign?
- Agencies - Citizen Relations
- Brand - Simply Spiked (Molson Coors)
(click on the link to view the agency's Vendor Directory listing)
