How Did OAKBERRY Successfully Expand Into Western Canada Using Public Relations?

BY:

Dave Forde
February 21, 2024

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The Brazilian company OAKBERRY, known for their delicious açaí smoothies and bowls, is working on bringing their popular products to Western Canada in collaboration with their trusted public relations firm.

Earlier this month, the MILK Creative Communications team carried out a launch campaign for OAKBERRY, featuring various locations adorned in their signature purple color and cozy wood tones. The spaces were designed with café-style seating, inviting guests to relax and savor their antioxidant-rich treat in great company.

The MILK team had crafted pre-opening press releases, lauch event invitations, collaborations with like-minded brands (like Orangetheory Fitness and Cold Plunge Crew), as well as location and pre-opening photography and videography.  They had also invited media and influencers to join on the official launch day

OAKBERRY Western Canada launch events

Media Highlights:

  • Garnered a total of 14,417,973 media impressions
  • 2,665,751 social media impressions
  • 289 total pieces of coverage


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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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