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Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.The holiday season is here and Kellanova Canada wanted to inspire Canadians with a unique way to enjoy Pop-Tarts Frosted Sugar Cookie Flavor Pastries and Rice Krispies Squares Holiday Bars. To achieve this, the brand partnered with renowned designer Tiffany Pratt to give a seasonal spin on the classic gingerbread house inspired by real Canadian homes from coast to coast.
Kellanova commissioned a survey and discovered that 84% of Canadians stated that holiday celebrations, like gingerbread house-making, should reflect various types of dwellings, from apartments, to single family homes, to cottages and mobile homes.
Survey results also revealed:
- 66% of Canadians are seeking new and unique holiday experiences.
- 83% agree celebrating diverse living arrangements across multiple generations is a positive and inclusive way to embrace the holiday spirit.
- Close to half of Canadians (45%) feel pressured to create family holiday magic but are overwhelmed – good news, they don't have to be!
"We know that parents are always looking for new ways to add holiday magic," says Nicole Gawen, Vice President Marketing & Wellbeing, Kellanova Canada Inc. "Pop-Tarts® Frosted Sugar Cookie Flavour Pastries and Rice Krispies Squares® Holiday Bars are key ingredients for Canadian families looking to build their own personalized "home for the holiday" creation – whatever they may be.
For this holiday season Canadian families are being invited to create their own "home for the holidays" structures, using the limited-edition Pop-Tarts Frosted Sugar Cookie Flavour Pastries and Rice Krispies Squares Holiday Bars.
Who is behind the Tiffany Pratt holiday homes campaign:
- Public Relations - MSL Canada
- Brand - Kellanova
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