Rep Finder
Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.Here is the latest edition of Brands On The Move as we take a look at the latest moves behind brands we know and some that are just entering the market.
Corona Canada is taking a big leap, but a strategic ones as the beer maker enters the non-alcoholic market. Corona recently launched their Corona Tropical, the brand’s first Sparkling Water & Alcohol beverage made with real fruit juice. As consumer demand grows for non-alcoholic beverage this just makes sense.
According to Natalie Lucas, Marketing Director, Beyond Beer, Labatt Breweries of Canada, “The RTD category is evolving exponentially in Canada, with internal data showing a nearly 20 per cent growth rate in 2021.”
Brand Impact: The RTD category is relatively new with a lot of room for growth, leveraging their name and marketing share of Corona will see tremendous upsides in the coming quarters.
Did you know that “lunch and dinner” are the fastest growing categories in the Canadian food industry? According to the data this is a $8.5 billion market that is growing at 5% annually.
So what does Tim Hortons have to say about that – the Canadian chain is jumping all the way in!
“We’re working on quite a few exciting projects and initiatives around P.M. food, which is a category that we think we should at least have our fair share of – which we don’t,” Restaurant Brands International CEO Jose Cil said on Thursday, pointing to the company’s launch of “loaded wraps and bowls,” two new items aimed at attracting the dinner crowd.
While this has exciting “potential” for Tim Hortons, this is just a CEO talking about possible plans, they still have to create the new products and then hope that Canadians will open their wallets with Tim Hortons and not one of the many incumbents.
Brand Impact: The news has already had a positive impact with the stock seeing a small rise which is good at a time when they are certainly in need of some good news lately.
We want to hear from you, what is your brand doing to capture new markets, grow more brand awareness or disrupt the industry.
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