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The pandemic changed everything for everyone, the tourism industry was hit hard as borders were shut down. As Australia re-opened for visitors they looked for a creative way to let Canadians know what they are missing out on. The campaign also included a contest for free flights.
We caught up with Emily Parker from Citizen Relations [TCO] who took the lead on the Tourism Australia 'Welcome Back' campaign to Say More about the out-of-home (OOH) campaign.
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About Say More
Along with our coverage on PR In Canada and Profectio, from time to time we hit the street to talk to the people behind the latest campaigns, initiatives and launches across Canada as we have our guests Say More.
Interested in being a guest on a future episode of Say More?
