NotCo Gets Ready To Heat Up BBQ’s Across Canada; Laker Lager & Dare Foods Go Crackers Over New Partnership

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Here is the latest edition of Brands On The Move as we take a look at the latest moves behind brands we know and some that are just entering the market.


NotBurger by NotCoFollowing up on the success of their NotMilk that came to Canada last fall, NotCo has now launched their NotBurger just in time for barbecue season. The brand looks to be a leader in disrupting three food categories – eggs, dairy and meat.

WIN – Taking advantage of National Burger Day was a smart move on the part of NotCo.  Consumers are hungry for animal alternative products, and Canadians’s continue to be a large market for their new food-tech companies.


Laker Lager & Dare Foods Go Crackers Over New PartnershipRolling into the summer season, Waterloo Brewing’s Laker Lager and Dare Foods entered a new partnership.  Customers who pick up a case of Laker Lager or Laker Light can also get a coupon for a free bag of Bold ‘n Baked snack crackers

 

WIN – It is almost impossible not to want to reach over for a snack as you sit down drinking a “cold one”


We want to hear from you, what is your brand doing to capture new markets, grow more brand awareness or disrupt the industry.


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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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