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The 2021 holiday season is here! While it might look a little different from last year, Roncesvalles Village Business Improvement Area (BIA) wants you to know that shopping local is just as important and to help emphasize the message they have unveiled a new campaigned – THERE’S NO PLACE LIKE RONCY. The new colourful and playful campaign came to life as the residents of Roncesvalles woke up to a 2km stretch of the Roncesvalles Avenue sidewalk painted yellow, creating a magical walkway.
“We are so excited to celebrate in Roncy this holiday season. For the neighbourhood and community here there is really no place like Roncy. Something that we’ve all been reminded of as we’ve gone through COVID, is how much home and our communities really matter. We completely depend on them, and with this campaign we want to celebrate that fact.” Adam Langley, Vice-Chair of the Roncesvalles BIA
The Roncesvalles BIA wants to share the joy to life by creating a beautiful yellow pathway, encouraging foot traffic and exploration in the neighbourhood this holiday season. The goal of the campaign is to bring a feeling of celebration this holiday season within the Roncesvalles Village. The BIA wants to inspire the people of Roncesvalles and Toronto to shop local and support small businesses this holiday season as they walk the winding yellow path and see what awaits.
As communities get ready to get back to their favourite holiday traditions, they’re also ready to feel the warmth and joy of this season as we continue to recover from the harsh realities of COVID-19.
Agencies behind the THERE’S NO PLACE LIKE RONCY Campaign
- Public relations: Wild Child Group PR
[thrive_posts_list category=’5′ title=”Other Recent Public Relations Campaigns” no_posts=”5″ filter=”recent” thumbnails=”on”]
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