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Appleton Estate Jamaican Rum has signed on as a sponsor in a new digital series called Hidden Gems. The series spotlights some of Canada’s trailblazers and budding new creatives in music, style, and visual arts, introducing audiences to some of the country’s most innovative Jamaican-Canadian creators. The first episode is available now exclusively on Complex Canada.
The Appleton partnership with Complex Canada debuts with a 360-degree marketing strategy amplified across Corus Entertainment [TCO] programming including Global, Food Network Canada, and National Geographic. The series will also be promoted across Complex Canada’s Facebook, Instagram, and Twitter platforms with episodic teasers, static images, and a series of custom reels driving to the series.
[thrive_posts_list category=’5′ title=”Other Recent Public Relations Campaigns” no_posts=”5″ filter=”recent” thumbnails=”on”]
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