Olympian Christine Sinclair Joins A&W Canada For 13th Annual Burgers To Beat MS Day

With the 2020 Olympics in full swing, four-time Olympian and Canadian women’s national soccer team captain is teaming up with A&W Canada and the MS Society of Canada for the fifth consecutive year to lead the 13th annual Burgers to Beat MS Day on Thursday, August 19th. As part of their contribution, A&W will donate $2 from every Teen Burger sold across Canada to help people living with multiple sclerosis (MS).

Leading up to August 19th, Canadians can support the campaign by rounding up their bill with any purchase, by making an online donation at BurgersToBeatMS.ca, or by adding a donation when ordering through A&W’s mobile app.

“This is my fifth year participating in the Burgers to Beat MS campaign, and each year I am so touched by how many Canadians come together to support a cause so close to my heart,” says Christine Sinclair. “Coming from a family that has been impacted by MS, I know first-hand the daily toll this can take on someone living with the disease, and why this fundraising initiative is so important. Together, we can make a difference for people, like my mom, who live with MS and who need support now!”

Over the last 13 years, the Burgers to Beat MS initiative has raised over $17 million raised in support of the MS Society of Canada. 

Agencies behind Beat MS Day Campaign?

• Public Relations: Strategic Objectives [TCO]

[thrive_posts_list category=’5′ title=”Other Recent Public Relations Campaigns” no_posts=”5″ filter=”recent” thumbnails=”on”]

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

See Full Bio