This Is How I Get It DONE
Welcome Season 5 of our series This Is How I Get It DONE, where we take a moment to interview members of the PR In Canada & Profectio community members to find out more about the person behind the desk, how they got their start, their current role (and everything in between). For our first episode of Season 5 we talked to Leanna Kruk, Vice President, Brookline Public Relations [TCO].
I’m Vice President at Brookline Public Relations…aka: team cheerleader, problem solver and out-of-the-box idea generator.
One word to describe your work style:
First of all, tell us a little about your background and how you got to where you are today.
A native Torontonian, I started my career at a top-rated Toronto agency as an intern. I had the opportunity to support a variety of large national brands from my first day on the job. I was thrilled to have the opportunity to work with a variety of agencies and clients. Eventually, I made the move out west for work opportunities and promptly booked a meeting with Brookline’s founder, Shauna MacDonald. From what I had researched and knew of the agency, it seemed like it would be a great fit. More than five years later, I’m still proud to call Brookline home.
What is a typical work day like for you?
A typical day starts by opening my calendar and playing what I like to refer to as “Outlook Tetris” to book (and rebook) internal and client meetings so deliverables are met. From there, my day can take about a million twists and turns, depending on what the team is working on or planning for. Anything can come my way in a day, from a team brainstorm, to a strategy session, to drafting a communications plan…the sky is the limit!
What made you choose a career in public relations?
A career in public relations was a natural fit for me from the beginning. Anyone who knows me would probably agree that I LOVE to talk. I can talk about anything for as long as anyone will listen, which, I feel, is a great skill to have in this field. Conversations serve as an opportunity to know someone on a deeper, more intimate level, that is what being successful in this industry is all about—knowing what your audience is looking for.
What was a moment in your career that really helped define how you work today?
I don’t know if it was any single moment that defined my work style, but rather continued observations on some of the traits I gleaned from past leadership. I learned very early in my career the traits that I did and did not want to demonstrate as a leader, and I try to remind myself of the positive attributes I have seen in action when working with my team, with clients or on a project.
How do you balance family-work?
I am a proud mom to two amazing little humans that I simply adore. Balancing family-work life can be a juggling act at times, but fortunately I work at an agency that offers flexibility when I need to take my kids to an appointment or work from home if they are sick. I also believe that it’s quality versus quantity when it comes to family time. Spending time with my family that is focused and uninterrupted by work or outside distractions ensures that we are taking the time to relax, recharge and engage with each other on a meaningful level.
9-5 is LONG gone, what is one shortcut or life hack that works for you?
It may sound simple, but I find flexibility is key. There are times when the best laid plans need to go out the window. I find it’s better not sweat the small stuff.