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Faulhaber Communications [TCO] has picked a new win as BSH Home Appliances (“BSH”) selected the agency as they new agency of record (AOR). This follows a multi-agency competitive review.
As part of the relationship, FAULHABER will lead strategic public relations for home appliance brands Bosch, Thermador and Gaggenau across Canada. The scope of work includes leveraging strategic communications to target both B2B and B2C audiences through national media relations, virtual and physical events and strategic partnerships.
BSH is a division of Robert Bosch, BSH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The BSH family consists of 70 companies in 46 countries, with a total workforce of 56,000 people.
The previous AOR was Top Shelf who has won the account back in 2019 based on data from The Connected One.
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